Agency Owner

What It Means To Be An American Family Insurance Agent

Owning an American Family Insurance agency gives you the opportunity to make a positive impact on customers’  lives and make the world a better place.
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Own Your Future & Become an AmFam Agent

Look at you.

You’re smart. Driven. Empathetic.

Family means the world to you. So does the community you call home.

You’re curious. Innovative. Open to new possibilities.

You have the spirit of an entrepreneur. Finding purpose in pursuing something better…brighter.

At American Family Insurance, we see you.

And whether you’re a teacher or veteran — or any career in between — we’re here to help you build a business dream of your own.

Because when you have a dream, you deserve someone who believes in you.

Someone who values your perspective and gives you support to help you succeed.

A partner who celebrates your unique ideas and strengths.

An advocate who believes you can do anything you set your mind to — and champions you every step of the way.

Life’s better when you become an agency owner under our roof.

Because with American Family’s industry-leading training, teams and mentors, you’ll get all the benefits of being in business for yourself — but never by yourself.

Be an agency owner.

Let's build your business dream together.

Our Business Started with a Single Dream – So Can Yours

Owning an American Family Insurance agency is a personally and professionally rewarding business opportunity. It’s the chance to make a positive impact on our customers’ lives and the opportunity to make the world a better place. As an Agency Owner, you’ll be a trusted, caring advisor, working hard to inspire, protect and restore the dreams of the people around you. You’ll be there to help your customers recover from tragedies and accidents, work with them to repair cars and homes and even help rebuild entire towns. And when you're an American Family Agency Owner, you're in business for yourself, but you're never by yourself. We'll be here for you, committed to helping you succeed, every step of the way.

Why Choose American Family

For starters, we’re an innovative, progressive industry leader, driven by our customers and committed to your success. Need even more reasons why? Here are just a few:

Experienced, Proven. And Financially Fit

We’ve been serving our communities since 1927, with multiple products and exclusive agents in 19 states. We know what it takes to succeed in a competitive industry. We also have nearly $8 billion in policyholder equity and are the third largest mutual insurance company in the nation. Our company, and the people who make it work, are on the rise.


Market Smart

The American Family Enterprise includes The General, Homesite, HomeGauge, Moonrise and Networked Insights. Each brings their own products, services and personalities. And together they expand our reach and capabilities as an enterprise across the nation.


Invested In Innovation

From Artificial Intelligence (AI) to Machine Learning, American Family stays in touch with and ahead of the most innovative technology and trends. So you’ll always have the tools you need to run your business and care for your customers.

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Pursue Your Dream of Owning a Business

We'll guide you every step of the way. We're excited to have you as part of our team.

Making Your Dreams a Reality

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Becoming an Agency Business Owner

Are you ready to realize your dream of owning your own business? Take the steps today and learn more about becoming an American Family Insurance agency owner.

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Ambassadors We Believe In

Our brand ambassadors are incredible individuals who live out our believe that every fearless dreamer deserves a champion. And as they pursue their dreams, they motivate others to dream fearlessly, too. Meet our brand ambassadors.

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Dreams Foundation

We believe that social impact doesn’t start or end with a check. So we focus on bringing our mission – to inspire, protect and restore dreams – to life in our communities.